{"product_id":"serum-30","title":"Serum 30","description":"\u003cp\u003eSerum 30 High-Potency Brightening Serum is our next-generation serum clinically proven to reduce pigmentation and improve uneven skin tone. Expertly formulated with 30% Vitamin C - a synergistic blend of 20% Et-VC\u003csup\u003e®\u003c\/sup\u003e (3-O-Ethyl Ascorbic Acid) and 10% L-Ascorbic Acid USP engineered to target moderate to severe hyperpigmentation. This hydroquinone-free serum targets both surface-level and deeper, underlying pigmentation and damage—while helping prevent future discoloration. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Brightens skin by significantly reducing existing hyperpigmentation and inhibiting the formation of new pigment\u003c\/p\u003e\u003cp\u003e- Improves texture, tone, and radiance for a healthier, younger-looking complexion\u003c\/p\u003e\u003cp\u003e- Provides antioxidant, skin damage, and anti-inflammatory support\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":47884833652923,"sku":null,"price":240.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/7350\/3163\/files\/middle_Serum_30.jpg?v=1779982528","url":"https:\/\/www.beamandbare.ca\/products\/serum-30","provider":"Beam \u0026 Bare","version":"1.0","type":"link"}